Duracell car batteries carry the American brand name but are built in Austria by Banner, under an exclusive licence that covers the Middle East. The range goes from the Starter line to Extreme AGM for start-stop cars. In Dubai it suits European cars and, in AGM form, cars that sit parked between trips.

About Duracell batteries
Austrian-built under a famous name
Duracell registered its name in 1964 and built its reputation on alkaline cells. The car batteries arrived much later. Since 2013 they have been made by Banner, a family-owned Austrian battery company, under a licence covering Europe, North Africa and the Middle East. They went on sale in the UAE the same year. So the name on the label is American, and the plates, grids and assembly are Austrian.
JBR has many cars that are not driven daily: a second car, a holiday-home car, a convertible kept for winter. A parked car still draws a little current for its alarm and computers, and a hot basement speeds up self-discharge. Duracell Extreme AGM handles that pattern better than a conventional battery, and it is the correct type for start-stop BMW, Mini and Mercedes-Benz models. The Advanced line covers ordinary daily cars without start-stop.
Duracell ranges we fit
Duracell Starter
Flooded
The entry line for older cars with basic electrical needs.
Duracell Advanced
Calcium
The main line for everyday cars without start-stop.
Duracell Extreme EFB
EFB
For cars with entry-level start-stop.
Duracell Extreme AGM
AGM
For start-stop cars with energy recovery and cars with high electrical demand.
What Duracell does well
Built by a specialist
Banner makes starter batteries and little else, and it supplies European car makers. Duracell automotive batteries come from that same company, not from a general electronics factory.
Good for parked cars
The Extreme AGM line loses charge slowly and recovers well after a deep drain, which suits cars that sit unused in a basement for weeks.
Complete start-stop cover
Both EFB and AGM are available under the Extreme name, so the new battery can match whichever type the car was built with.
A good fit for
- Second cars and weekend cars
- European start-stop models
- Holiday-home cars
- Like-for-like AGM replacement
Worth knowing before you choose
This is a licensed product, so the Duracell name tells you little about the engineering. Judge it as a Banner-built battery. The Extreme lines sit in the higher tier, and the range is planned mainly around European cars.
Getting a Duracell battery fitted in JBR
From first message to driving away usually takes under an hour.
Message or call
Tell us the car's make, model and year, and where it's parked. Tower name and parking level save time.
Get the options
We send the batteries that fit your car and the total for each, before anyone sets off.
Technician arrives
Inside JBR that's usually 20 to 35 minutes. The old battery is tested first, so you only replace it if it has failed.
Fitted and checked
New battery in, terminals cleaned, charging system checked. Pay by cash, card, Tabby or Tamara.
On call across JBR and the neighbourhoods around it
Our technicians are based in JBR, so the towers along The Walk, the beach parking and the Marina side are the quickest to reach. The circle shows roughly 5 km from our base.
Nearby areas we cover
- Dubai Marina5–15 min
- Bluewaters Island6–15 min
- Jumeirah Lake Towers (JLT)8–20 min
- Palm Jumeirah12–30 min
- Dubai Harbour7–18 min
- Dubai Media City8–20 min
- Dubai Internet City10–22 min
- Dubai Knowledge Park10–24 min
- Al Sufouh12–25 min
- Barsha Heights (Tecom)12–28 min
- The Greens12–26 min
- The Views11–25 min
- Emirates Hills12–25 min
- The Meadows12–24 min
- The Springs15–30 min
- The Lakes13–27 min
- Jumeirah Islands12–25 min
- Jumeirah Park14–28 min
- Discovery Gardens15–32 min
- Al Barsha18–35 min
More than batteries
The same number gets you a mechanic, a recovery truck or an AC technician. Small jobs are done where the car is parked.
- 24/7 car roadside assistanceOne number for a dead battery, flat tyre, empty tank or lockout
- Car towing serviceFlatbed recovery from JBR basements, The Walk and the roadside, day or night.
- Flat tyre fixSpare fitted, tyre inflated or plugged where the car stopped
- Emergency fuel deliveryPetrol or diesel brought to your car when the tank runs dry.
- Car AC gas fillingWeak cooling checked, leaks traced with dye, gas charged by weight.
- Oil changeEngine oil and filter changed to the grade in your handbook.
What drivers say on Google
4.9 average from 10,200+ reviews.




4.910,200+ reviews- 5 / 5

Layla H.
a month ago
Car was dead on P2 after three weeks away. Sent the tower and bay number on WhatsApp and the technician was at the car in about 25 minutes. He tested it first and showed me the printout before changing anything.
Nissan Patrol · Sadaf, JBR
- 5 / 5

James W.
2 months ago
The dealership quoted me three days. These guys fitted an AGM battery in my building's basement the same evening and registered it to the car. Start-stop works again.
BMW X5 · Dubai Marina
- 5 / 5

Aarav S.
2 months ago
Honest. I was sure I needed a new battery. He jump started it, checked the alternator and told me the battery still had life in it, just drive it more. Didn't try to sell me anything.
Toyota Camry · Rimal, JBR
- 4 / 5

Sarah M.
3 months ago
Friday night on The Walk so it took closer to 40 minutes than 30, but they called to say so. Battery is in the boot on mine and he knew exactly where to go. Paid with Tabby.
Range Rover Evoque · Bahar, JBR
- 5 / 5

Omar K.
4 months ago
Called at 1am after a flight. Someone answered straight away and the car was running before 2. Warranty written on the invoice, old battery taken away.
Lexus ES · Murjan, JBR
- 5 / 5

Noura A.
5 months ago
Clear about the options. Three brands that fit my car, what each one cost and how long the warranty was, all on WhatsApp before he set off. No surprises when he arrived.
Mercedes-Benz C 200 · Bluewaters Island
- 5 / 5

Hassan R.
6 months ago
Second time I've used them, different car. Same result: on time, clean job, terminals cleaned without me asking. I've saved the number.
Kia Sportage · Shams, JBR
- 5 / 5

Muhammad T.
7 months ago
Security at my cluster can be difficult with outside contractors. They told me exactly what to say to the gate and it went smoothly. Battery changed in twenty minutes.
Mitsubishi Pajero · Jumeirah Lake Towers
Duracell batteries: common questions
Are Duracell car batteries made by the same company as the AA batteries?
No. Duracell licenses its name for car batteries. In Europe, North Africa and the Middle East they are built by Banner in Austria, a company that specialises in starter batteries. The household cells and the car batteries share a brand and nothing else.
I travel a lot and my car sits for a month. Is Duracell a good choice?
An AGM battery such as Duracell Extreme AGM copes better with standing than a conventional one. No battery lasts indefinitely without charging, though. If the car won't start when you are back, message us for a jump start and a battery test at the car, at any hour.
Will Duracell Extreme AGM work with the start-stop on my Mini or BMW?
Yes, provided the size and capacity match the original. These cars are built with AGM and expect the same type back. On many BMW and Mini models the new battery should also be registered to the car, so tell us the model and year when you message.
Car not starting right now?
Message us the make, model and where it's parked. You'll have a price and an arrival time in a few minutes.














