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JBR Battery

FIAMM car battery in JBR

FIAMM Titanium and ecoFORCE batteries brought to your car in JBR and fitted on the spot.

Technician fitting a new car battery at the roadside in Dubai
  • Up to 24 monthswarranty
  • 20–35 minsarrival
  • Open 24/7every day
Pay in 4 withTabbyTamara

FIAMM is an Italian battery maker, founded in 1942 near Vicenza, that supplies European car makers and the replacement market. Its Titanium lines cover conventional cars and its ecoFORCE lines cover start-stop in AGM and AFB. In Dubai it suits Fiat, Peugeot, Renault and other European cars whose owners want a European-built battery.

FIAMM car battery logo

About FIAMM batteries

Italian batteries for European cars

FIAMM was founded in 1942 in Montecchio Maggiore, in the Veneto region of northern Italy, and is still headquartered there. For most of its history it was a family company. It later passed to Japanese ownership, and since December 2025 it has belonged to the investment group Aurelius. In the trade FIAMM is known for two things: starter batteries for European cars and, for older drivers, the horns that carried the same name.

FIAMM's start-stop range is called ecoFORCE. It comes in AGM and in AFB, which is FIAMM's term for an enhanced flooded battery, the same idea other brands label EFB. For conventional cars there is Titanium Pro and Titanium Black. In Dubai the brand makes most sense for small and mid-size European cars that do short trips around JBR and the Marina, a Fiat 500 or Peugeot 208 for example, where the correct European case size matters more than outright capacity.

FIAMM ranges we fit

  • Titanium Pro

    Calcium

    The upper conventional line for cars with higher equipment levels and no start-stop.

  • Titanium Black

    Calcium

    The standard conventional line for everyday cars.

  • ecoFORCE AFB

    EFB

    Enhanced flooded line for cars with basic start-stop.

  • ecoFORCE AGM

    AGM

    For start-stop cars with energy recovery and heavy electrical demand.

What FIAMM does well

  • European case sizes

    FIAMM builds to the low DIN case sizes European cars use, including the small sizes for city cars that Asian-focused brands often skip.

  • Maker and brand together

    FIAMM designs and builds its own batteries and has done since the 1940s. The name on the case is the manufacturer, with no licence arrangement in between.

  • Both start-stop types

    The ecoFORCE name covers AGM and AFB, so the replacement can match whichever technology the car maker chose for that model.

A good fit for

  • Italian and French cars
  • Small European city cars
  • Start-stop with AFB
  • Owners wanting European-built

Worth knowing before you choose

FIAMM is not widely stocked in Dubai. Common sizes are usually available, but less common ones may need to be ordered, which does not help when the car is dead in a basement today. We will tell you before you wait.

Getting a FIAMM battery fitted in JBR

From first message to driving away usually takes under an hour.

  1. Message or call

    Tell us the car's make, model and year, and where it's parked. Tower name and parking level save time.

  2. Get the options

    We send the batteries that fit your car and the total for each, before anyone sets off.

  3. Technician arrives

    Inside JBR that's usually 20 to 35 minutes. The old battery is tested first, so you only replace it if it has failed.

  4. Fitted and checked

    New battery in, terminals cleaned, charging system checked. Pay by cash, card, Tabby or Tamara.

What drivers say on Google

4.9 average from 10,200+ reviews.

  • Layla H.

    a month ago

    5 / 5

    Car was dead on P2 after three weeks away. Sent the tower and bay number on WhatsApp and the technician was at the car in about 25 minutes. He tested it first and showed me the printout before changing anything.

    Nissan Patrol · Sadaf, JBR

  • James W.

    2 months ago

    5 / 5

    The dealership quoted me three days. These guys fitted an AGM battery in my building's basement the same evening and registered it to the car. Start-stop works again.

    BMW X5 · Dubai Marina

  • Aarav S.

    2 months ago

    5 / 5

    Honest. I was sure I needed a new battery. He jump started it, checked the alternator and told me the battery still had life in it, just drive it more. Didn't try to sell me anything.

    Toyota Camry · Rimal, JBR

  • Sarah M.

    3 months ago

    4 / 5

    Friday night on The Walk so it took closer to 40 minutes than 30, but they called to say so. Battery is in the boot on mine and he knew exactly where to go. Paid with Tabby.

    Range Rover Evoque · Bahar, JBR

  • Omar K.

    4 months ago

    5 / 5

    Called at 1am after a flight. Someone answered straight away and the car was running before 2. Warranty written on the invoice, old battery taken away.

    Lexus ES · Murjan, JBR

  • Noura A.

    5 months ago

    5 / 5

    Clear about the options. Three brands that fit my car, what each one cost and how long the warranty was, all on WhatsApp before he set off. No surprises when he arrived.

    Mercedes-Benz C 200 · Bluewaters Island

  • Hassan R.

    6 months ago

    5 / 5

    Second time I've used them, different car. Same result: on time, clean job, terminals cleaned without me asking. I've saved the number.

    Kia Sportage · Shams, JBR

  • Muhammad T.

    7 months ago

    5 / 5

    Security at my cluster can be difficult with outside contractors. They told me exactly what to say to the gate and it went smoothly. Battery changed in twenty minutes.

    Mitsubishi Pajero · Jumeirah Lake Towers

FIAMM batteries: common questions

What is AFB on a FIAMM battery? Is it the same as EFB?

In practice, yes. AFB stands for advanced flooded battery and is FIAMM's name for the technology most brands call EFB. It is a reinforced flooded battery for cars with basic start-stop. If your old battery says EFB, a FIAMM ecoFORCE AFB of the same size is the equivalent.

Is FIAMM a sensible match for my Fiat?

It is a natural one. FIAMM is an Italian maker and its range covers the case sizes Fiat uses, including the compact ones. What matters most is matching the technology: a Fiat with start-stop needs ecoFORCE, and one without can take Titanium.

Can I get a FIAMM battery fitted today?

Often, for common sizes. Message us the make, model and year and we will confirm stock straight away. If your size is not on hand we will say so and offer an equivalent from another European brand, so you are not left waiting with a car that won't start.

Car not starting right now?

Message us the make, model and where it's parked. You'll have a price and an arrival time in a few minutes.

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